Home » Persuasion: Social Influence and Compliance Gaining (5th Edition) by Robert H. Gass
Persuasion: Social Influence and Compliance Gaining (5th Edition) Robert H. Gass

Persuasion: Social Influence and Compliance Gaining (5th Edition)

Robert H. Gass

Published February 12th 2013
ISBN :
Kindle Edition
400 pages
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 About the Book 

A comprehensive overview of persuasiontheoryPersuasion: Social Influence andCompliance Gaining first helps students understand establishedtheories and models of persuasion. It then encourages them todevelop and apply general conclusions aboutMoreA comprehensive overview of persuasiontheoryPersuasion: Social Influence andCompliance Gaining first helps students understand establishedtheories and models of persuasion.  It then encourages them todevelop and apply general conclusions about persuasion inreal-world settings. The 5th editionexplores how social media continues to be a form of influence, butit also looks at grassroots movements, such as the Tea Party andOccupy Wall Street, and traditional forms of persuasion, such asadvertising, marketing, and political campaigning. This text is available in avariety of formats — print and digital. Check your favoritedigital provider for your eText, including CourseSmart, Kindle,Nook, and more. To learn more about our programs, pricing optionsand customization, click the Choices tab.Learning GoalsUpon completing this book, readers will beable to:Understand how persuasion worksDiscuss the impact culture has on persuasionUnderstand and identify key differences among persuasion,propaganda, and manipulation0205956254 / 9780205956258 Persuasion:Social Inflence and Compliance Gaining Plus MySearchLab with eText-- Access Card PackagePackage consists of0205239927 / 9780205239924 MySearchLabwith Pearson eText -- Valuepack Access Card0205912966 / 9780205912964 Persuasion:Social Influence and Compliance Gaining