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Online Promotions Bill Carmody

Online Promotions

Bill Carmody

Published
ISBN : 9781280341342
ebook
353 pages
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 About the Book 

The only complete guide to creating and managing successful online promotionsAttracting customers and driving sales in todays increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a hostMoreThe only complete guide to creating and managing successful online promotionsAttracting customers and driving sales in todays increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.